KOCHI: Kerala plans to reinvigorate tourism in Malabar by renewing its focus on the region’s tourism map, Kerala Tourism Director VR Krishna Teja said on Sunday.
The department is developing tourist destinations in the north of the state and making full use of them, he said during a visit to Kochi to oversee preparations for next month’s Kerala Travel Mart (KTM), billed as the most large congregation of the country’s tourism industry.
Along with the focus on Malabar, Kerala tourism continues to give global publicity to its renewed post-pandemic activities such as caravan tourism, Champions Boat League and responsible tourism, Teja said, pointing out that those- these were given priority at the four-day KTM 2022 which is due to open on May 5.
Chief Minister Pinarayi Vijayan will declare KTM open at the Grand Hyatt in Bolgatty, while venues for further proceedings will be Sagara and Samudrika Convention Centers on Willingdon Island. “We have vendors who are into core tourism businesses such as caravans, plantations and resorts, in addition to destination wedding and MICE (meetings, incentives, conferences and exhibitions),” Teja said.