Evins Communications changes its name and launches the innovative Evins PR + paradigm



Celebrating 35 years as an industry pioneer, Evins presents a dynamic public relations model based on public engagement and business impact

Posted: October 20, 2021 at 9:31 a.m. EDT|Update: 1 hour ago

NEW YORK, 20 October 2021 / PRNewswire / – Evins Communications (“Evins”), a distinguished and award-winning marketing communications and public relations company, today unveiled Evins PR +, a new business-focused public relations model that is the centerpiece of the Agency’s rebranding and repositioning. Evins PR + delivers a competitive advantage to clients by employing insight-driven marketing communications strategies focused on achieving tangible and measurable business goals. Making a big impact for clients by transforming data and market intelligence into actionable insights and strategic programming is Evins’ vision for the future of public relations. Evins PR + encompasses a full range of integrated services within the Agency’s specialized practice areas: Brand Essence & Content Strategy, Food, Wine & Spirits, Health & Wellness, Luxe Living and Travel & Hospitality. The announcement was made jointly by Matthew L. Evins, president and Louise Evins, CEO.

EVINS Communication Logo

Building on the Agency’s legacy of working with leading iconic brands as well as industry innovators and disruptive start-ups, Evins PR + embraces the Agency’s renowned business acumen with its essence brand and its content strategies, to develop relevant, engaging and resonant communication programs that transcend and go well beyond traditional public relations. Highlighted by a dynamic new website and compelling visual assets, Evins PR + embodies the deliberate shift towards combining the Agency’s experience and expertise with the personalities and passion of its teams. Redesigned from the ground up, Evins’ new branding features bright and bold images reflecting the culture and ideals for which the Agency is known, as well as the diversity and commitment to a positive evolution towards which it is based. ‘is engaged. Since its founding, Evins has developed and implemented innovative strategies and tactics based on the philosophy of subliminal seeded biological self-discovery, which is poles apart from traditional public relations and reflects the many channels of business, communication and influence that the Agency operates for its clients.

“The champions of the rebranding and repositioning of Evins PR + and more convincingly illustrate our philosophy and the work we do for our clients, as well as the agency’s decades of experience, its core values ​​and our vision of it. ‘future of public relations,’ Mr. Evins said. . “Our commitment to evolution, innovation and consequent results has been a pillar for the past 35 years, but by embracing advancements in analysis, culture, psychography and technology, we have always been able to provide our clients with creative and impactful results-driven marketing communications. strategies and tactics. “

The new branding and website are accompanied by the launch of a library of new content, including podcasts, video interviews and thought leadership ideas from senior management at Evins. The Agency’s social media platforms and newsletter have also been redesigned, both in terms of aesthetics and content, to reflect the brand and positioning of Evins PR +. Evins PR + also incorporates a new approach to measuring and merchandising what the Agency does for its clients in order to better quantify and qualify the consequences and the business impact. Developed using streamlined metrics, deep data and comprehensive analytics, the redefined reporting methodology enumerates and illustrates the correlation between initiative and impact. As a result, the Agency can better demonstrate the consequences, effectiveness and return on investment for its clients, as well as provide in-depth and actionable insights.

Ms. Evins added: “Over the past 35 years our clients have come to know and appreciate what we stand for, what we do and what they can expect, which is why we have been able to establish long-term customer relationships, with an average of over eight years and several over 25 years. But as we enter the next chapter in our rich heritage, we have decided that now is the time to put the Agency through the same process we use for our clients. enabled our management team and our account professionals, as well as to call on the best external specialist partners, to rethink and redefine our brand and our positioning, our relevance and our differentiation. We couldn’t be more excited about the result. “

Evins appeals to fame New York Citythe BrandFire creative agency to lead the brand redesign and creative process. With a strategic brand pedigree, immense advertising expertise and a reputation for original creative content, BrandFire’s work has contributed to the growth and success of recognizable brands such as David Goggins, Jägermeister, JOAH, ScreenShop and TB12.

For more information, please visit www.evins.com.

About Evins Communications
Evins Communications is a leading marketing communications and public relations firm with specialized expertise designed to help clients achieve their business goals. The Agency, which encompasses four areas of practice; Travel & Hospitality, Health & Well-being, Food, Wines & Spirits and Premium Lifestyle; has made a significant contribution to the growth and development of many iconic and historic brands and companies. Evins is well known for providing top business and strategic advice, as well as developing creative and innovative strategies and tactics to create compelling brand experiences that catalyze brand resonance and engagement. The agency’s ability to transform brand and business potential into brand and business performance, and its established track record of contributing to a client’s growth and success, is the foundation the longevity of its client partnerships, with an average duration of more than eight years and several for more than two decades. Since its founding in 1987, Evins has played an invaluable role in the development and growth of icons and innovators including American Express, Bergdorf Goodman, Chenot Palace Weggis, Colgin Cellars, CORE Club, Courvoisier Cognac, Departures Magazine, Double Cross Vodka, Exclusive Resorts, Glaceau Vitamin Water, Hotels & Resorts of Halekulani, Inspirato, Jet Linx Aviation, Leica Camera, LVMH Watch & Jewelry, Maker’s Mark, Marquis Jet / NETJETS, Neiman Marcus, Park Hyatt, Preferred Hotels & Resorts, Rosewood Hotel & Resorts, Schaller & Weber, Swarovski, Tequila Plane, The Fifth Avenue Hotel, The Lanesborough, The Lowell, Trinchero, Uniworld Boutique River Cruise Collection, Wolford Hosiery, Valentino, Vera wang and Wheels Up, among many others. In 2021, Evins was named the official communications agency of Forbes Travel Guide, the global authority on luxury travel. For more information, please visit www.evins.com or visit Evins on Instagram at @ evins.pr and on Facebook and Twitter at @EvinsPR.

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SOURCE Evins Communications

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