Nayarit, Mexico seeks to attract more visitors from California


To attract more visitors from California, the Nayarit Department of Tourism held two presentations in San Diego over the weekend.

As part of the Puente a México (Bridge to Mexico) tourism promotion project, on Saturday September 24, the Mexican state of Nayarit, with its breathtaking architecture, beautiful landscapes, nature and beaches, was presented to the Consulate General of Mexico.


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“For us, this is very important because it gives us the opportunity to invite Californians to have the best experience and to appreciate beautiful landscapes, to taste our cuisine and to enjoy our beaches and our emblematic places”, a underlined the Secretary of Tourism of Nayarit, Juan Enrique Suárez del Vrai Tostado.

It was a free-entry event, where regional crafts, photographs and traditional clothing were enjoyed by thousands of passers-by, from 9 a.m. to 5 p.m.

Also taking place on Saturday, September 24, from 8 a.m. to 2 p.m., Nayarit had a booth displaying Huichol arts, crafts and textiles, at the Little Italy Farmers Market.

Puente a México introduced hundreds of San Diegan residents to Nayarit as an outstanding tourist destination through exhibits and regional food and drink tastings.

The town of Mexcaltitán in Mexico’s Riviera Nayarit region. (photo courtesy of Riviera Nayarit Convention & Visitors Bureau)

San Diego, home to the exclusive Cross Border Express (CBX) pedestrian bridge that connects 39 destinations in Mexico, is considered the premier gateway to California, one of the most attractive tourist markets in the world.

“We are very pleased to present Nayarit and its majestic tourist destinations. For the very first time, Nayarit is present in this famous ”Farmers’ Market” in San Diego; it is a pleasure to share with San Diegans a little what our Mexican state represents, highlighting the great history that unites us,” said the Secretary of Tourism.

Sunday, September 25, from 11 a.m. to 1 p.m., in the “Mexico House” in Balboa Park, Nayarit displayed handicrafts, photographs, maps and traditional clothing.

Puente a México was officially inaugurated on June 25 and has had the participation of Baja California and Yucatán in previous editions.

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