POSITIVE TRENDS IN DEMAND AND NEW DESTINATIONS
In September, PLAY carried 15,223 passengers. The load factor was 52.1%, against 46% in August. The improvement in load factor reflects the recovery in demand to and from Iceland. Over the month, there was a drop in the number of passengers who changed their bookings due to Covid-19. This reflects the drop in the number of COVID-19 cases in Iceland, growing consumer confidence and the relaxation of travel restrictions in Iceland and abroad. Inbound demand has also increased as PLAY becomes a better-known brand in markets outside of Iceland and COVID-19 travel restrictions are relaxed. This positive trend in demand continues in October and the coming months look very promising, the load factor is expected to increase for the entire month of October, the fourth month in a row.
NEW CITIES TO ADD & BIGGER HIRING AGAIN
In September, PLAY announced a recruitment drive to fill 100 cabin crew and 50 flight crew positions to support the airline’s growth for 2022. This will double the number of employees employed by the company. .
Due to the positive demand trends described above, PLAY has added Amsterdam as a new destination to its winter program. The first flight to Amsterdam will take place on December 3, with flights initially operating on Mondays and Fridays and Thursdays and Sundays being added from December 16. Additional new destinations in Europe will be announced in the coming weeks.
“We have been careful in our plans due to the pandemic. As local tourism shows signs of recovery and travel restrictions are relaxed, we see our load factor increasing and very positive demand trends going forward. It is safe to say that we are optimistic and look forward to a robust next year. I am really excited to welcome new members to our team and we are very proud to be able to offer all these new jobs. We have exciting times ahead of us, ”said Birgir Jónsson, CEO.