The most recent guide is a must read for travel influencers

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What could be more glamorous than traveling the world, collecting “likes” on your Instagram photos, the modern equivalent of luggage tags, and even considering that it “works” when your arm hurts? from holding a selfie stick long enough to catch the sun shimmering on your kissed face? However, many young people are leading good lives as an ever-growing number of brands and travel agencies turn to influencer marketing as a way to reach their target demographic – millennials – and this is reflected in the growing number of travel savvy independent influencers. .

Websites like Instagram and YouTube have been instrumental in the rise in popularity of these “travel influencers” who capture and share glimpses of unique experiences with their followers. But when it comes to being a part of this saga, aspiring travel influencers face a number of questions, doubts and fears. Despite all the advantages, this is still a business that requires an investment of time and capital, experiences its ups and downs, and requires constant development.

Mark Lachance, CEO and Investor of Maxy Media Inc, a social media marketing agency, believes that “tapping into Instagram’s billion user base is a huge opportunity for influencers to engage not only with their respective subscribers, but also with consumers. Influencer marketing is at the most powerful stage of evolution. ”Lachance’s book, The Lucky Formula, contains answers to many entrepreneurial dilemmas.

Whether you are planning your next big marketing campaign or want to generate your own success with limited resources, you can learn what you need from this book. This is a great source of the most effective social media marketing methods, making it easy to read for entrepreneurs looking for simple yet accurate information on how to start a business. Lachance says, “I am discussing the idea of ​​using levers to make things bigger and bigger … I was able to create a Rolodex of people who knew my business scale capabilities. . With his methods, he was able to take advantage of his reputation to open many new doors.

Lachance presents in his book a general guide for current and potential influencers. He discusses :

Essential tools, tips and resources to help you grow your Instagram influencer business

“If you are looking to become an Instagram influencer, don’t worry! There are plenty of tools, tips, and resources to help you grow your audience and grow your business. With the right knowledge and guidance, you can follow in the footsteps of some of the world’s most successful influencers like Bucket List Family and TheLonelyPlanet.

Creation of an impressive Instagram profile page

“If you want to become an Instagram travel influencer, the first thing you need to do is come up with a creative name. You can also include your location as well as your preferred destination to mark. Next, configure your profile page to include a bio and visual timeline of your adventures. You can post on anything from food and culture to places and day trips. Make sure you take lots of photos and share them often! “

Create amazing content to get engagements

“Creating unique and engaging content is the key to success on Instagram. The competition for attention is fierce these days, and it’s not easy to distract someone from their smartphone or computer screen. If you want to increase your followers and engagement rates, you need to use high quality visuals that are relevant to your audience. It’s also important to determine which platforms will provide the best ROI for your business.

How to find and stick to a niche

“You don’t have to be a travel expert or have a lot of money to follow on Instagram. However, you will need to find your niche and stick to it. You can do this already by checking out other travel influencers on the platform and seeing what they’re creating content about. You can also take inspiration from Instagram hashtags or groups on Facebook that have a similar niche.

Start with a minimum investment

“As a newbie to the world of an Instagram influencer, you don’t have to spend a ton of money to reach the number of followers you want. Setting up a business account will cost you around $ 10, and all you need to do is post photos. Start with minimum investment by purchasing a small Insta subscriber pack from a trusted source. The following features ensure that your content is seen by more people: the quality of your images, hashtags and geo-tagging.

While so many millennials have traded their paperback novels for e-books and a general DIY lifestyle, no one is above expert help. The travel influencer industry is in some ways akin to sports or music celebrities – a steady and at times rapid rise to short-lived fame, and a disillusioned fall from grace once the sheen of the youth fades to maturity. Guides like Mark Lachance can become essential in all phases of the travel influencer journey, especially the journey through young entrepreneurship.


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