The State strengthens the local tourist effort

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Local Chamber of Commerce receives help promoting Boulder City through a grant from Travel Nevada.

Recently, the Boulder City Chamber of Commerce received $ 5,570 for three projects.

“One is for brochures at drop-in centers in Arizona, Utah and California,” said Jill Rowland-Lagan, CEO of the chamber. “One is for the Nevada Magazine ad for the year, and the last is for our website business.”

The funds come from Travel Nevada’s Rural Grants program which helps communities market themselves to attract more overnight visitors. This year, it distributed approximately $ 730,000 to communities across the state.

“The partnerships that state chambers have with Travel Nevada are critical in helping them with their marketing programs each year,” Rowland-Lagan said. “Without these formidable funds, our advertising opportunities would be severely limited. “

According to Travel Nevada, grants have been given to nonprofit groups for tourism marketing projects that will result in overnight stays, generating room tax revenue for the state. Grant recipients must provide a 50-50 match in funds or volunteer hours.

“Travel Nevada’s Rural Marketing Grants Program is a key factor in how we support Nevada communities as they grow their economies,” said Brenda Scolari, director of the Nevada Department of Tourism and Cultural Affairs, in a press release. “We are proud to support the efforts of our dedicated tourism partners in rural Nevada. “

Travel Nevada is a division of the Nevada Department of Tourism and Cultural Affairs. He is responsible for promoting and marketing Nevada as a travel destination to domestic and international travelers.

The money for the program comes from Travel Nevada’s operating budget which is funded by a portion of the state tourist tax.

Contact reporter Celia Shortt Goodyear at [email protected] or 702-586-9401. Follow her on Twitter @csgoodyear.


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