The Wines of BC Explorer app is the first wine tourism app to win Travel Weekly’s Magellan Awards Gold


Meet your BC wine buddy

Meet your BC wine buddy

KELOWNA, British Columbia, Feb. 02 2022 (GLOBE NEWSWIRE) — It was the height of harvest season in British Columbia when Wine Growers British Columbia (WGBC) heard the news: the Travel Weekly Magellan Awards announced a GOLD medal for wines from BC Explorer App, marking the first-ever wine tourism app, and only the second for a Canada-based app in the category.

  • The Accolade: the new world reference in wine tourism

  • The place: British Columbia’s wine country is a premier wine country, ready to be discovered

  • The App: Plan your wine tastings, buy the perfect bottle, save the wines you love, track your cellar, and more.

The Magellan Awards are the global travel industry‘s premier award, honoring only exceptional levels of design, marketing and service – the Wines of BC Explorer app fits the category of online travel services perfectly.

From help with planning your trip to educational wine content and a personal taste test, the app is the best way for wine lovers to experience British Columbia’s wine country and, at its tower, acts as an ideal conduit for BC wineries to connect with potential guests. . A rave review from Mijune Pak, Iron Chef and Top Chef Canada judge, says the app is “an interactive space for all things BC wine…the app ticks all the boxes when it comes to supporting the local [wine, food, and tourism] industry and making wine accessible to the community.”

With the more than 300 BC wineries listed on the app, regularly updating new wine releases and tasting experiences, the growing number of users can always find what they are looking for and even discover something they didn’t know they would like! Features include:

  • Curated lists of wines and wineries

  • An interactive taste test with resulting wine suggestions

  • Shopping for wine and wine experiences

  • Helpful filters to enable discovery, search by “organic wines” or “dog-friendly wineries” and more!

The WGBC team is always looking to improve and release exciting new features, the latest of which is a geolocation tool designed to help users find the closest wineries and wine shops to their location and preferences. “Our vision,” says Kim Barnes, Director of Marketing for Wine Growers British Columbia, “is that all the answers to a BC wine lover’s question are readily available: what wine should they go with their dinner? “Check out the app! With time for another tasting? It’s easy to discover a new winery near them. Check out the app! We’re thrilled to see this vision come to fruition with a group of users of the very committed and growing app.”

The app is an essential tool for anyone wanting to explore and enjoy BC wine; it has now “quickly become the benchmark for wine tourism,” says Alison Mckay, Acting Vice President of Destination Management, Destination BC. “We are a proud, long-standing partner of Wine Growers British Columbia, and we continue to be inspired by their innovation to enhance British Columbia’s reputation as a premier wine destination. With nine distinct wine regions across the province, British Columbia is ripe for tasting. experiences to suit every traveler’s palate – all easily navigable and planned with their award-winning Wines of BC Explorer app. We are thrilled to see this esteemed recognition of their efforts as the Gold Medal recipient of the 2021 Travel Weekly Magellan Awards.”

Android Download | iPhone Download | Web version

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-To finish-

Media Contact
Kelly Josephson, Communications Manager
[email protected] Tel. 250.762.9744 ext. 114 C. 250.869.2476

Winemakers British Columbia
Office 470 – 1726, avenue des Dauphins
Kelowna, British Columbia Canada V1Y 9R9

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Image 1: Meet your BC wine buddy

Winemakers British Columbia

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