Garuda Indonesia tops YouGov’s Indonesia Travel and Tourism rankings with a score of 63.7, nearly three times that of Citilink and Aston Hotel (26.2). The report’s latest rankings reveal the airlines, accommodations, leisure attractions and booking markets that most impressed Indonesians last year. Also in the top five are JW Marriott (22.0) and Ibis Hotel (21.8). Ritz-Carlton (20.6), Grand Hyatt (20.3), Shangri-La (20.0), Sheraton (19.8) and Singapore Airlines (19.3) were also among the top 10 travel brands and of tourism.
YouGov also revealed the top 10 destinations among Indonesians. The island of Bali topped the list with an impression score of 63.8, an increase of 5.2 points from last year. It is also the only destination on the list that has increased in points compared to the previous year. Japan (34.1) again comes in second place, followed by Singapore (26.7) in third place.
While South Korea ranks fourth on the list (22.2), it is also the destination with the biggest drop in score from the previous year (-9.8). Additionally, Switzerland (16.1) and the Netherlands (11.3) are also the only two European destinations to feature in the top 10. Joining them in the top 10 are Dubai (UAE) (18, 5), Saudi Arabia (15.9), New Zealand (13.5) and Australia (12.0).
According to the report, YouGov’s travel and tourism ranking draws data from YouGov BrandIndex. YouGov BrandIndex measures public perception of brands daily across a range of metrics and was compiled using impression scores over the 52 weeks of the past year. Impression scores measure whether a consumer has a positive or negative impression of a brand over the previous two weeks. The markets included in this report are Australia, China, France, Germany, Indonesia, Japan, UAE, UK and USA.
Regarding brand ranking, brands were ranked based on their impression score, which measures whether a consumer has a positive or negative impression of a brand calculated by taking the average net score for the entire 2021. The brand ranking tables show the brands with the highest average score.
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