World Travel Agents Conference 2021 Invites the World to Visit Hubei

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The 2021 World Travel Agents Conference aims to promote the high-quality development of Hubei as a cultural and tourism hub, and focus on creating a cooperation platform for national and international tourism businesses through expert exchanges and business negotiations. Hosted by the Hubei Provincial Department of Culture and Tourism and organized by Trip.com Group, the theme was “Let the World See Hubei – Let Hubei Go Global”. More than 300 representatives of world-renowned travel agents, business leaders and academics attended the conference. The conference facilitated communication and exchanges between industry players and strengthened cooperation in the tourism industry. Representatives from across the travel industry shared their ideas for positioning Hubei as a high quality tourist destination and how to make the destination a world class tourist destination.

Trip.com Group released an action plan and launched the “Trip.com Group Research Institute: Yangtze River Center” to actively position Hubei as a world-class tourist destination. The center will focus on marketing platform innovation, tourism projects, industry innovation research and in-depth cooperation with key companies to attract domestic and international clients to Hubei Province. The center will stimulate the development of the quality of the cultural tourism industry and strengthen the position of Hubei attract national and international customers.

Trip.com Group will use the resources of its platform to increase the promotion of from Hubei cultural tourism products and promote the destination through their flagship Star Hub partner store. A platform that transforms the roles of supplier partners into merchants and operators, with a common goal of providing more travel opportunities to app users through content, user engagement and unique products to business needs. The Trip.com platform will play a leading role in positioning the destination through multilingual tourism products and enhance exposure through live promotions to increase coverage of international travelers.

“Trip.com Group will continue to help expand partner marketing capabilities through Star Hub, multilingual tourism products and improve reach of destinations through live promotions. At the same time, through cooperation from government and companies, Trip.com Group will help accelerate Hubei Province and support rural revitalization by developing local resources and providing training for rural cultural tourism practitioners ”, said Bo Sun, marketing director of the Trip.com group. “Hubei is a leading national destination for travelers and we are delighted to collaborate with the Hubei Provincial Department of Culture and Tourism to promote Hubei in the world.”

Hubei has a vigorous tourism development dynamic and deserves the attention of travelers around the world. After the National Day Golden Week holiday, it was reported that Hubei province received 63.77 million visitors and achieved a combined tourism income of 35.2 billion RMB, a record income compared to the same period in 2019. With a solid recovery in domestic travel to mainland China, Wuhan proves to be a popular destination among domestic travelers. The latest national holiday statistics, published by Trip.com Group, list Wuhan in the Top 10 most popular destinations.

As an important strategic partner, Trip.com Group will build a platform for exchange and cooperation to provide assistance for the development of cultural tourism in Hubei Province through rural revitalization. Trip.com Group has created a rural tourism model to help rural destinations incubate tourism talent by developing local resources and organizing training for rural cultural tourism practitioners. Hubei Provincial Tourism Department will continue to benefit from Trip.com Group, one of the leading international providers of online travel services and their network.

About TRip.com group

Trip.com Group is one of the world’s leading providers of travel services including Trip.com, Ctrip, Skyscanner and Qunar. On its platforms, Trip.com Group helps travelers around the world make informed and profitable bookings for travel products and services, and enables partners to connect their offers to users through aggregation of content and comprehensive travel resources, and a transaction platform comprised of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has grown into one of the world’s best-known travel groups, with a mission “to pursue the perfect trip for a better world.” Learn more about Trip.com Group here: group.trip.com

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SOURCE Group Trip.com

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